Next-Generation Strategic Advisory.
The Intersection of Human Leadership and Intelligent Systems
Next-Generation Strategic Advisory.
The Intersection of Human Leadership and Intelligent Systems
The Intersection of Human Leadership and Intelligent Systems
The Intersection of Human Leadership and Intelligent Systems
“Plexus” refers to a coordinated network of interconnected systems reflecting how organizations create advantage by aligning leadership, technology, and commercial strategy into a unified, high-performance engine.
Plexus Advisory is a female-led strategic consulting firm that deploys proven operators into complex businesses to accelerate and transform top-line and bottom-line performance.
At the core of Plexus is a commitment to candor, clarity, and disciplined execution. Human-led and technology-enhanced, we integrate advanced technology, optimized operating models, and leadership-level decision frameworks to support companies across high-growth sectors.
Plexus Advisory complements and adds to your organization. We provide subject matter expertise and hands-on support to help your leaders drive tangible financial results, while transforming (or accelerating) with confidence.

As former P&L owners and C-level executives, we rapidly start, scale, and accelerate profitable businesses. We execute with the mindset of leaders who have built teams and generated billions in revenue.

We bring candid, board-level strategic thinking to every engagement, advising the world's most senior business leaders on navigating and resolving complex corporate and commercial challenges.

We help organizations leverage intelligent systems practically—not just theoretically—by implementing roadmaps that drive real, measurable, and sustained financial results across the business.

With over twenty-five years of building partnerships across retail, media, adtech, and commerce, we connect you with the strategic leaders and partners necessary for pivotal market expansion.
Plexus Advisory partners with organizations committed to achieving excellence in an era of digital, commercial, and intelligent transformation. We strengthen operations, optimize ecosystems, and maximize long-term enterprise value.
Navigate digital commerce growth, optimize distribution models, and implement data-driven pricing and marketing strategies.
Accelerate digital transformation, enhance compliance frameworks, and design technology-enabled commercial growth strategies.
Modernize advertising businesses, unlock digital monetization (AVOD/SVOD/DTC), and capitalize on content–commerce convergence.
Conduct commercial and operational due diligence, accelerate portfolio company performance, and maximize value creation.
Drive profitability with new revenue models—including loyalty, retail media, financial services, and data-as-a-service.
Scale platforms by refining go-to-market strategy, aligning product and commercial roadmaps, and engineering mission-critical partner ecosystems.
Optimize digital booking infrastructure, enhance loyalty systems, and leverage data intelligence to improve yield management and guest experience.
Engineer a scalable, future-ready infrastructure by strategically aligning technology, data, measurement platforms, and key ecosystem partners directly with quantifiable business results.
Establish and effectively embed the core values, optimal operating rhythms, and necessary organizational structure required to sustain high-speed execution and talent retention.
Design, launch, and scale high-yield media networks using proven commercial frameworks, high-performance monetization strategies, prioritized product stacks, and robust data/measurement platforms.
Build high-performance commercial teams through modern workflows, productivity systems, compensation design, and targeted enablement strategies that maximize revenue velocity and growth.
Design and implement data-driven strategies—from membership programs to personalized experiences—that maximize customer retention, repeat purchases, and long-term financial value.
Confidential partnership for leaders navigating complex corporate transformations, including large-scale organization design, new business development, and operational modernization initiatives.
Identify, attract, and integrate top-tier executive and commercial talent that fits your strategic needs and unique operating culture, accelerating leadership capacity.
Accelerate and de-risk growth through sharper positioning, intelligent revenue models, next-generation forecasting, and commercial planning processes that ensure market success.
Lex Josephs is a strategic operator and executive advisor with more than twenty-five years building, transforming, and modernizing commercial organizations across Walmart, Sam’s Club, The Home Depot, PayPal, Pinterest, and Hulu.
Her expertise spans P&L ownership, new business acceleration, commercial and revenue leadership, platform innovation, organizational transformation, and executive advisory.
Lex holds a BA from the University of Michigan, an MBA in Strategy & Entrepreneurship from NYU Stern, and is completing the MIT Chief Digital Officer program.
She brings a leadership philosophy centered on clarity, intelligence, and execution enabling organizations to transform faster and operate with greater precision and confidence.
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